The Like Trap: How a Pune Engineer Lost Rs 20 Lakh in a Social Media Scam

The Like Trap: How a Pune Engineer Lost Rs 20 Lakh in a Social Media Scam

Behind the Curtain: How Online Predators Lure Victims with Easy Money Promises

By: Javid Amin
The Looming Shadow of Cyber Fraud:
As we embark on 2024, the echoes of online scams from 2023 ring loud and clear. These digital wolves prowl the internet, weaving webs of deceit that entrap unsuspecting victims. A recent case in Pune, India, paints a chilling portrait of this digital danger, where a techie fell prey to a social media scam, losing a staggering Rs 20.32 lakh.

A Desperate Hope Meets Deceptive Charm: Avinash Krishnanakutti Kunnubaram, a 40-year-old IT professional from Pimpri-Chinchwad, found himself at the crossroads of financial uncertainty in 2023. The year was marred by mass layoffs and economic turbulence, pushing Avinash to seek additional income. In March, his phone buzzed with a message from an unknown number, offering a glimmer of hope in the form of “easy online tasks.” Little did Avinash know, this seemingly innocuous message marked the beginning of a treacherous spiral.

Luring the Bait with Easy Money: The unknown caller, later identified as part of a sophisticated cybercrime ring, enticed Avinash with the promise of earning extra cash by simply “liking” social media posts. It wasn’t uncommon in the pandemic-stricken job market, and the initial payments Avinash received after completing these tasks further cemented his trust. This is a classic tactic – scammers dangle small carrots of success to build trust and lull their victims into a false sense of security.

From “Likes” to “Investments”: As Avinash diligently performed his “liking” duties, the scammers sensed his financial vulnerability. They strategically introduced an “exclusive” paid task group, promising exorbitant returns on minimal investments. This is where the scam truly escalates. The scammers create an illusion of scarcity and exclusivity, playing on the victim’s desire for quick gains and pushing them into a deeper financial commitment.

The Sinking Sandpit of Investment: Blinded by the mirage of riches, Avinash willingly parted with his hard-earned savings, lured by the ever-increasing “investment” demands. Over a period of nine months, from March to December 2023, he poured a total of Rs 20.32 lakh into the abyss of this digital black hole. The scammers, masters of manipulation, kept him hooked with fabricated account statements and promises of imminent riches. This is a common ploy – scammers string their victims along with fabricated data and fake progress reports, delaying the moment of realization until it’s too late.

The Rude Awakening: Finally, the facade crumbled. Realization dawned on Avinash like a cold slap of reality. He had been systematically sucked dry, his financial security shattered by the quicksand of this online scam. This is the heart-wrenching culmination of these schemes – the victims are left devastated, financially crippled, and emotionally scarred.

The Unmasking of the Predators: Avinash, refusing to be broken, took a brave step. He lodged a formal complaint with the Wakad police, filing a case under various sections of the Indian Penal Code and Information Technology Act. His case serves as a beacon of hope and a call to action, urging others to fight back against these digital predators.

Anatomy of the Deception: Beyond the Surface: Unpacking this “like-and-lose” scam reveals a meticulously crafted plot with specific stages:

Stage 1: The Hook: Scammers target individuals facing financial difficulties, exploiting their vulnerability through enticing offers of easy money. They often use social media platforms, SMS, or even cold calls to reach their victims.

Stage 2: Building Trust: Initial tasks are simple and rewarding, leading to small payouts. This builds trust and encourages the victim to invest more time and money.

Stage 3: The Bait and Switch: Scammers introduce “exclusive” opportunities with higher returns, often requiring upfront investments. This is the tipping point where the victim is lured into a deeper financial commitment.

Stage 4: The Sinking Sandpit: Once hooked, the victim is bombarded with increasing demands for investments, usually fueled by fabricated data and promises of imminent profits.

Stage 5: The Trap Closes: When the victim attempts to withdraw their funds, they encounter roadblocks like system errors, technical glitches, or outright refusal from the scammers. The victim is left trapped, unable to retrieve their invested money.

Navigating the Minefield: A Do’s and Don’ts Guide: With every cybercrime story, a vital question begs to be answered: how can we avoid becoming the next victim? Here are some crucial do’s and don’ts to navigate the digital battlefield:


  • Exercise skepticism: If an offer seems too good to be true, it probably is. Be wary of unsolicited messages or calls promising easy money.
  • Research before engaging: Check the legitimacy of any company or individual offering online tasks or investments. Look for online reviews, verify contact information, and avoid platforms with poor reputations.
  • Never share personal or financial information: Scammers often use personal details to access bank accounts or commit identity theft. Keep your sensitive information guarded and avoid sharing it over unsecured platforms.
  • Double-check links and attachments: Phishing attacks often utilize deceptive links and attachments. Hover over links before clicking to see their destination, and avoid downloading attachments from unknown sources.
  • Use strong passwords and multi-factor authentication: Secure your online accounts with complex passwords and enable additional security measures like two-factor authentication to prevent unauthorized access.
  • Stay informed about scams: Keep yourself updated about the latest online scams and cybercrime tactics. Follow reliable news sources and security awareness campaigns to learn about emerging threats.
  • Report suspicious activity: If you encounter a potential scam, report it to the relevant authorities and consider warning others to protect them from falling victim.


  • Respond to unsolicited messages or calls: Unsolicited offers of easy money are often red flags. Ignore such messages and calls, and never engage with strangers who approach you online with financial propositions.
  • Invest money without thorough research: Don’t be swayed by promises of quick returns. Research any investment opportunity carefully before committing any funds. Consult with financial advisors or experts if needed.
  • Click on suspicious links or download unknown attachments: Phishing attacks can steal your personal information or infect your device with malware. Be cautious about clicking on links, especially those received from unknown sources.
  • Share your financial information online: Be wary of platforms that request unnecessary personal or financial details. Only share such information on secure websites and trusted platforms.
  • Use weak passwords or ignore security measures: Simple passwords and lack of security measures make your accounts vulnerable to hacking. Implement strong passwords and utilize additional security features to protect your online accounts.
  • Ignore your gut feeling: If something feels off about an online offer or interaction, trust your instincts. It’s better to be cautious than fall victim to a scam.

Beyond Awareness: Building a Network of Protection: Individual vigilance is vital, but the fight against cybercrime requires collective action. Here are some additional steps we can take to build a safer online environment:

  • Support initiatives against cybercrime: Advocate for stricter regulations and enforcement against online scams. Support organizations working to raise awareness and educate users about cyber threats.
  • Share your experiences: Openly discussing past encounters with online scams can help others learn from your experience and avoid similar pitfalls.
  • Promote digital literacy: Encourage healthy online habits and critical thinking skills, especially among vulnerable groups like children and the elderly.
  • Collaborate with authorities: Report suspicious activity promptly and cooperate with law enforcement agencies in their investigations of cybercrime.

By staying informed, vigilant, and proactive, we can build a stronger defense against online scams and create a safer digital world for everyone. Remember, the responsibility lies not just with individuals but also with policymakers, tech companies, and the entire online community to work together and combat the ever-evolving landscape of cybercrime.

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