Kolkata Travel Companies Unite for ‘Chalo Kashmir’ Drive to Revive Tourism
Srinagar 19 May 2025: Kolkata’s travel industry has taken a bold step to support Kashmir’s tourism revival by launching the ‘Chalo Kashmir’ initiative. Around 100 travel companies have joined forces to reassure travelers that Kashmir remains a safe and welcoming destination despite recent challenges.
A Response to the Pahalgam Attack
The initiative comes in response to the April 22 Pahalgam terror attack, which left 26 tourists dead and severely impacted the region’s tourism industry. The attack led to mass cancellations, empty hotels, and a sharp decline in visitor numbers. Kolkata-based travel agencies, which collectively manage about 4 lakh domestic tourists annually, are now encouraging visitors to return, believing that tourism can be a powerful counter to terrorism.
Industry Leaders Speak Out
Tourism experts emphasize that Kashmir’s hospitality, culture, and natural beauty remain unchanged. They are working closely with local authorities to ensure enhanced security measures for tourists. The campaign has already seen positive responses, with many travelers reconsidering their canceled trips.
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Security Measures & Confidence Building
To reassure visitors, authorities have strengthened security checkpoints, surveillance, and patrols in key tourist areas. Travel companies are also offering special packages with added safety measures, ensuring a smooth and secure experience for tourists.
Impact on Kashmir’s Tourism Recovery
The ‘Chalo Kashmir’ drive is expected to:
- Boost hotel bookings and revive local businesses.
- Encourage domestic travelers to explore Kashmir’s scenic beauty.
- Strengthen the tourism economy, which is a vital source of livelihood for thousands.
- Send a strong message that Kashmir remains a peaceful and welcoming destination.
The ‘Chalo Kashmir’ initiative is expected to have a significant impact on Kashmir’s tourism recovery. Here’s how:
Immediate Boost in Tourism Bookings
With over 100 Kolkata travel agencies backing this movement, hotel bookings and tour packages have already begun to see an increase. This momentum could encourage other Indian cities to follow suit, further bolstering Kashmir’s tourism industry.
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Reviving Local Businesses
Tourism is a lifeline for thousands of Kashmiris, including those running hotels, houseboats, handicraft shops, and transport services. The positive response to ‘Chalo Kashmir’ is expected to help restart stalled businesses and bring much-needed financial relief.
Reinforced Security & Travel Confidence
Authorities have stepped up security efforts, reassuring tourists that measures are in place to ensure a safe travel experience. Increased checkpoints, surveillance, and tourist assistance programs are helping rebuild confidence in Kashmir’s hospitality sector.
Future Tourism Campaigns
If ‘Chalo Kashmir’ continues its success, it could pave the way for larger tourism drives, state-sponsored travel discounts, and promotional campaigns aimed at attracting international visitors to Kashmir’s breathtaking landscapes.
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A Message Beyond Tourism
This initiative is not just about reviving the economy—it sends a powerful message of resilience, unity, and cultural pride. By encouraging visitors to experience Kashmir’s unparalleled beauty, the campaign is actively countering negative perceptions and promoting peaceful coexistence.
Looking Ahead: The Future of Kashmir Tourism
With continued efforts from travel agencies, government bodies, and local communities, Kashmir’s tourism industry is expected to gradually recover. The success of this campaign could pave the way for more tourism-driven initiatives, reinforcing Kashmir’s reputation as one of India’s most breathtaking destinations.
