Friends of Kashmir Rally to Revive Tourism in the Valley
Srinagar, May 18, 2025 – In a bid to revive Kashmir’s tourism industry, several prominent entrepreneurs, tour operators, and social influencers have stepped forward to encourage travel to the region despite recent setbacks. The initiative, led by business leaders and tourism stakeholders, aims to send a strong message that Kashmir remains a safe and welcoming destination for visitors.
Why Is Kashmir’s Tourism Industry Struggling?
The Pahalgam terror attack, which tragically claimed 26 lives, sent shockwaves across India and the world. The incident led to widespread cancellations, with tourists hesitant to visit the valley. However, tourism advocates argue that allowing fear to dictate travel decisions only benefits those who seek to destabilize Kashmir.
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Friends of Kashmir Step In to Boost Tourism
Anupam Mittal’s Call to Action
founder and Shark Tank India judge, Anupam Mittal, has been vocal about supporting Kashmir’s tourism revival. He recently booked his ticket to Kashmir and urged fellow Indians to do the same, stating:
- “If we vanish, they win. If we travel, Kashmir & India win.”
- Used hashtags like #ChaloKashmir & #JaiHind to promote the movement
- Encouraged influencers and entrepreneurs to visit the valley
National Tour Operators Join the Movement
Tour operators from across India have pledged unwavering support to Kashmir’s tourism industry.
- 90 tourists from Maharashtra visited Kashmir just one day after the Pahalgam attack, proving that fear will not dictate travel.
- Tourism stakeholders held a press conference in Srinagar, emphasizing that Kashmir’s spirit cannot be broken.
- Industry leaders proposed new promotional campaigns to attract visitors.
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Omar Abdullah’s Tourism Revival Strategy
J&K Chief Minister Omar Abdullah recently met with tourism stakeholders to discuss revival strategies.
- Proposed relief packages for hotels, houseboats, and taxis.
- Suggested unique shopping festivals and cultural performances to enhance tourist experiences.
- Advocated for loan deferments for tourism entrepreneurs struggling with financial burdens.
Future Outlook: Will Kashmir’s Tourism Industry Recover?
Despite challenges, Kashmir’s tourism revival movement is gaining momentum. With support from entrepreneurs, tour operators, and government officials, the valley is expected to rebuild confidence among travelers.
Stay updated on Kashmir’s tourism revival efforts!
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