J&K Tourism Bounces Back: A Testament to Resilience
Srinagar 29 April 2025: Just days after the tragic terror attack in Pahalgam, the scenic valleys of Jammu and Kashmir are slowly but surely returning to normal. Tourists—both domestic and international—are once again exploring the breathtaking landscapes of this beloved region.
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Despite initial concerns, travelers have expressed confidence in the security measures implemented by local authorities, assuring fellow tourists that Kashmir remains safe and welcoming. Hospitality thrives, businesses reopen, and optimism spreads among visitors and locals alike.
Why should you continue your travel plans to Jammu & Kashmir?
- Enhanced security measures for safe tourism
- Unparalleled natural beauty & cultural richness
- Support for local businesses & communities
- A once-in-a-lifetime travel experience awaits
Tourists Share Their Experiences – ‘Nothing to Fear!’
In the wake of recent events, visitors from across India and beyond bravely continued their travel plans to explore Pahalgam and its surrounding beauty. Many have praised the hospitality, safety, and warm welcome they’ve received.
🎤 “Before coming here, I was anxious. But once I arrived, I saw everything was fine. The beauty of Pahalgam is mesmerizing, and security is well-managed,” shared a traveler from Kolkata.
🎤 “I feel absolutely safe. There’s security everywhere, and the locals are extremely friendly,” said a tourist from Bangalore, who had planned his Kashmir trip three months ago and did not cancel despite recent events.
🎤 “Kashmir is safe, and the people here are wonderful. There’s no need to worry. We should continue to explore this paradise!” echoed another visitor.
The Harsh Impact of Cancellations on J&K’s Economy
The sudden drop in tourism numbers has affected livelihoods across the region—from hotel operators to transport providers, tour guides, and local artisans who rely on visitor spending.
🚨 Tourism cancellations surged by nearly 40% in the days following the attack, resulting in:
📉 Low occupancy rates in hotels & guest houses
📉 Declining sales for local vendors & artisans
📉 Fewer transport bookings, affecting houseboats & taxis
Tour operators in Jammu have urged travelers to reconsider cancellations, emphasizing that tourism is vital to Jammu & Kashmir’s economy and local communities.
🛑 “Rumors and social media misinformation are causing unnecessary panic. Tourists should rely only on official advisories and verified travel sources when making their plans,” said Ravi Sagotra, chief of the Jammu Association of Tour Operators.
Security Measures Strengthened for Tourists’ Safety
To ensure the safety and comfort of travelers, authorities have ramped up security operations, making Jammu & Kashmir safer than ever. Key measures include:
- Increased police patrols and security checkpoints at tourist hotspots
- Stricter monitoring of entry points to prevent disruptions
- Emergency helplines & tourist assistance desks for safety concerns
💬 Government officials and tour operators continue to reassure travelers that Jammu & Kashmir remains open, safe, and welcoming.
Which Tourist Spots Are Closed & What’s Still Open?
While some tourist attractions in Kashmir have temporarily closed as a precautionary measure, many famous destinations remain open for visitors to explore:
🚫 Closed Temporarily: 🔒 Dooshpathri, Kokernag, Duksum, Sinthan Top, Acchabal, Bangus Valley, Margan Top, Tosamaidan
✅ Still Open & Safe to Visit: 🏞️ Srinagar, Dal Lake, Gulmarg, Pahalgam, Sonamarg, Vaishno Devi, Patnitop, Mughal Gardens, Betaab Valley
Tour operators advise travelers to check official travel updates and advisories before visiting a specific location.
Why You Should Support Kashmir Tourism
Visiting Jammu & Kashmir not only enriches your travel experiences but also uplifts local communities who depend on tourism.
🛍️ Shop Local: Support artisans selling Kashmiri shawls, carpets, and souvenirs. 🍛 Try Traditional Cuisine: Savor authentic dishes like Rogan Josh, Yakhni, and Kahwa tea. 🏔️ Adventure Awaits: Experience trekking, skiing, river rafting, and breathtaking scenery.
Final Thoughts – Kashmir Welcomes You with Open Arms
Despite challenges, Jammu & Kashmir remains a traveler’s paradise filled with natural beauty, rich heritage, and warm hospitality. The resilience of its people is inspiring, and tourists who continue their journeys are helping to revive the region’s economy.
✈️ Plan your trip with confidence – adventure, culture, and serenity await you in Jammu & Kashmir!
