JK Tourism joins GITB-2015 as partner State
Shah pitches J&K as preferred tourism destination
In a bid to promote tourism products of J&K at global markets, a team of J&K tourism lead by Director Tourism Kashmir/Managing Director Tourism JKTDC, Farooq Ahmad Shah participated in 3-day Great Indian Travel Bazzar-2015 at Jaipur Exhibition Convention Centre (JECC) which began on April 19.
The exhibition was inaugurated by Chief Minister of Rajasthan. Others who participated in the event include Deputy Director Tourism Central, Kashmir Peerzada Zahoor, General Manager JKTDC, Ashwani Gupta and Marketing Manager JKTDC, Dilli Haat C.B. Kaul besides members of various travel bodies of J&K.
The Great Indian Travel Bazaar -2015 organized by Federation of Indian Chamber of Commerce (FICCI) provides an opportunity to the tourist states of India to have business with international buyers from across the globe.
In this direction, J&K Tourism also participated in GITB as a Partner State to grab the opportunity for business with international buyers which has participated in the event in large number.
The main features of Great Indian Travel Bazaar are to ensure participation of maximum foreign buyers in the mega event so that it provides a platform to tourism industry to have business with foreign buyers. As many as 275 foreign buyers of different countries from across the world are participating in this 3 day event. About 252 exhibition booths have been set up at the show to do business with foreign buyers.
Various exhibiting companies are showcasing a wide range of tourism and travel services to the visitors at the event. Some of the chiefly exhibited items at the show are inbound travel services, hotel and resort facilities, spa services, tour planning services and medical equipments. Heritage travel options, safari services, adventure travel concepts, hospitality facilities, vacationing ideas and travel bureau services are also showcased here. International travel and tourism services, cruise facilities, aquatic services, beach travel supplies, accommodation options, rail and air transportation facilities, car rental services and governmental tourism services are highlighted during the event as well. Several leading companies participate as exhibitors at the show, including Joy Travels Pvt Ltd and Peppermint Hotels.
In the first day of the event large number of international buyers visited J&K tourism stall at JECC and interacted with tourism and travel bodies for business.
While interacting with the foreign buyers, Director Tourism, Kashmir/MD, JKTDC Farooq Ahmad Shah briefed the buyers about various tourism products of J&K state and asked them that J&K is the only state in the world which possesses all kind of tourism products be it leisure, skiing, rafting, pilgrimage, heritage, golfing, angling, border tourism, trekking, mountaineering, rock climbing and other many products available in the three regions of the state. He said that J&K is also planning to organize such mega event in J&K in next year under the banner of Himalayan Travel Bazar of J&K in which mostly foreign buyers would participate in the event.
The Director Tourism urged them to make J&K as a preferred destination for their travelers. He said that the Tourism is one of the priority sector for Chief Minister Mufti Mohammad Syed who is also the Minister for Tourism, adding that Government is making every effort to upgrade the infrastructure of Tourism sector at national and international standard so that our guests will feel comfort while visiting paradise on earth.
The officers of J&K Tourism and office bearers of various travel bodies of J&K provided them a brief about different tourism products of J&K state and acquainted them about new destinations of tourism spots across J&K besides providing them tourism promotional literature (both printed and soft copies).
