Govt to sue ‘Priyagold’ for selling flood-hit, relabeled juice in Valley
40000 bottles of ‘Treat’ juice seized
The government is mulling to launch legal action against a leading food and beverage company, Priyagold, for selling flood-spoilt juice in Kashmir markets after relabeling the bottles.According to Food Safety officials, the department has seized over 40,000 bottles of ‘Treat’, a fruit juice brand manufactured by ‘Priyagold’.
“The juice was contaminated during floods last year. But the juice bottles were relabeled and redistributed among wholesale dealers in the Valley by the company,” they said.
Assistant Commissioner Food Safety (Srinagar), Hilal Ahmad told that ‘Treat’ mango juice of Priyagold company was found flood-hit and relabeled during an extensive market checking last month.
“We have destroyed all the bottles as per High Court direction. We will start legal action against the company and its distributors under Food Safety and Standard Act after we get the lab reports from food analysts,” he said.
The juice is being manufactured by Surya Healthcare Industries, based in Bari brahmana, Jammu.
Hilal said the department found about 40,000 bottles in 1,877 boxes of Treat Mango Juice flood-hit.
The Treat juice comes in 110 ml, 200 ml, 400 ml, 600 ml and 1200 ml bottle packs.
“Lab reports will be strong evidence against the company,” the officer said.
