Kashmir vs Switzerland: Why Anupam Mittal’s ₹2 Lakh Kashmir Trip is Priceless
By: Javid Amin | 09 September 2025
The Decision That Sparked a National Conversation
When Anupam Mittal, the visionary behind Shaadi.com and one of Shark Tank India’s most admired judges, announced he had chosen a ₹2 lakh family vacation in Kashmir over a ₹10 lakh Switzerland luxury trip, it did more than make headlines.
It reignited pride, sparked debate, and forced Indians to ask: Why chase Switzerland when our own paradise, Kashmir, offers infinite beauty at a fraction of the cost?
His words:
“Fear mongering is easy. Kashmir is as safe as can be. If you want to do a service for those who sacrificed their lives, go visit and don’t let the terrorists succeed in their plan.”
👉 Want to explore like Anupam Mittal? Plan your Kashmir family vacation with JKL Travels today.
Why Kashmir Wins Over Switzerland
Anupam’s choice was not only about cost—it was about choosing authentic experiences, soulful beauty, and cultural richness over cookie-cutter perfection.
✨ 1. The Cost Advantage
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Switzerland Trip: ₹10 lakh+ for a family of three.
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Kashmir Trip: ₹2 lakh for a luxury 7-day experience.
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Savings: Nearly 80%.
👉 Explore packages:
🌄 2. Raw Beauty vs Sterile Perfection
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Switzerland: Perfect, manicured landscapes.
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Kashmir: Raw, rustic, and soulful—snow-capped mountains, wildflower meadows, rivers that sing, and valleys that breathe poetry.
🎭 3. Culture & Emotional Depth
Kashmir is more than visuals. It’s about:
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Sharing Kahwa with locals.
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Sailing in a shikara under starlit skies.
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Exploring centuries-old Mughal gardens.
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Staying in handcrafted wooden houseboats.
👉 Experience Kashmir Houseboats
Breaking the Myth: Is Kashmir Safe?
This is the biggest fear for many travelers. But here are facts:
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2.5 crore tourists visited Kashmir in 2024—a historic record.
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Tourist infrastructure is world-class with 5-star hotels, certified guides, and police support.
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Families, honeymooners, solo travelers, and international groups visit year-round.
Anupam Mittal himself rejected official security and traveled freely with his wife and daughter.
👉 Read more: JKL Travels Kashmir Safety Guide
Kashmir’s Tourism & Economic Rise
Kashmir isn’t just surviving—it’s thriving.
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Tourism Boom: 20 lakh (2019) → 2.5 crore (2024).
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Agriculture: Apples, walnuts, saffron exports doubled incomes.
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Startups: Companies like FastBeetle and Kashmir Box are bringing Kashmir to the global stage.
For travelers, this means:
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More luxury resorts.
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Better roads & transport.
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Global-standard safety & service.
👉 Book now: Kashmir Luxury Tours with JKL
Highlights of Mittal’s Kashmir Experience
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Shikara Ride on Dal Lake – Dreamlike evenings.
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Snow in Gulmarg – Ski slopes rivaling Europe.
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Pahalgam Meadows – Where Bollywood romances were born.
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Local Hospitality – Smiles and warmth unmatched by any Alpine chalet.
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Wazwan Feasts – Multi-course Kashmiri royal meals.
👉 Experience it all with JKL Kashmir Honeymoon Packages
Sample Itineraries for Your Kashmir Trip
✈️ 02 Nights & 03 Days Quick Escape
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Day 1: Srinagar – Dal Lake Shikara, Mughal Gardens.
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Day 2: Gulmarg – Gondola ride, snow play.
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Day 3: Shopping for pashminas & dry fruits.
🏔️ 04 Nights & 05 Day Kashmir Delight
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Day 1-2: Srinagar houseboat + city tour.
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Day 3: Gulmarg adventure.
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Day 4: Pahalgam river walks, Betaab Valley.
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Day 5: Sonamarg or Yusmarg day trip.
🌿 06 Nights & 07 Day Kashmir Paradise (Anupam Mittal-style)
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Day 1: Arrival Srinagar, Shikara ride.
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Day 2: Srinagar sightseeing, Mughal Gardens.
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Day 3: Gulmarg skiing / gondola.
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Day 4: Pahalgam + Aru Valley.
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Day 5: Sonamarg + Thajiwas Glacier.
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Day 6: Yusmarg + Doodhpathri hidden meadows.
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Day 7: Shopping + farewell kahwa.
👉 Customize your trip: Plan with JKL Travels
FAQs: Your Kashmir Travel Questions Answered
Q. Is Kashmir safe for families?
Yes. Millions of families travel yearly without issues.
Q. Best time to visit?
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Spring (March–May): Tulips & gardens.
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Summer (June–August): Cool escapes.
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Winter (Dec–Feb): Snow adventures.
Q. How much does a trip cost?
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Budget: ₹15,000–₹25,000 pp (3–4 days).
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Mid-Range: ₹30,000–₹50,000 pp (5–6 days).
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Luxury: ₹60,000+ pp (7+ days).
Q. Switzerland vs Kashmir?
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Switzerland: Costly, 10–12 hr flight, visa needed.
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Kashmir: Affordable, 2–3 hr flight from Delhi, no visa, richer cultural experience.
👉 Check Kashmir Tour Cost Guide
Public Response to Mittal’s Trip
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“You gave us courage to plan Kashmir with family.”
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“Thank you for showing India’s Switzerland is better than Europe.”
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“Fear mongering is over—Kashmir is safe.”
JKL Travels Promo Campaign: Kashmir Awaits You
At JKL Travels, we echo Anupam Mittal’s belief: Why chase Switzerland when Kashmir offers more for less?
Why Choose JKL?
✅ 15+ years of Kashmir travel expertise.
✅ Custom tours for families, couples, groups.
✅ Verified hotels & guides.
✅ 24/7 support & safety assurance.
✅ Price match guarantee.
👉 Start your journey:
