JK bags best adventure tourism award at IITM

Jammu and Kashmir has bagged “best destination in Adventure Tourism” award at International Travel Mart Pune. A team of J&K Tourism Department and private tour operators from Kashmir received the award.

The team comprised Deputy Director Tourism Jammu S K Attri, Deputy General Manager JKTDC Ashwani Gupta, Under Secretary Tourism Zahid Ahmad Peer and Tour and Travel Agents of J&K. The mart was held at Pune from November 27 to 29 2015.

Besides distributing the brochures, booklets, posters, CDs and other publicity material, a short film on different tourist destinations of J&K was also shown to the visitors at the event depicting the picturesque places of Srinagar, Gulmarg, Pahalgam, Sonamarg, Yusmarg, Verinag, Bhaderwah, Kishtwar, Patnitop, Sanasar, Mantalai, Sudhmahadev, Jammu, Katra etc. famous for wellness, leisure, religious and adventure tourism, an official handout said.

While speaking on the occasion S.K. Attri informed the audience that J&K is as safe as any other destination of the country and is capable of catering to both budgeted and high end tourists. In its endeavor to cater the needs of high end tourists visiting J&K, helicopter service has been started recently from Srinagar to Gulmarg, Pahalgam and Air safari ride respectively on reasonable rates. Ashwani Gupta DGM JKTDC, offered attractive winter, summer and spring packages of different tourist destinations including Katra recently launched by JKTDC in its effort to woo more tourists to J&K state.